Viewpoint Private Wealth
Our approach
A disciplined, transparent path from first conversation to ongoing stewardship — the same rigour we apply to institutional capital, in service of your family.
In their words
Science at the core, experience to apply the art
Portfolio management is a mix of art and science — at Viewpoint Private Wealth we have science at the core, and decades of experience, along with selective institutional contacts across the globe, to apply the art.
Our process
Five integrated steps for a clear path forward
Select a step to see how it works.
Discover We take the time to understand your goals, priorities, and risk tolerance.
Every engagement begins with listening. We map your complete financial picture — family, business interests, existing portfolios, tax considerations, and the outcomes that matter to you — before any investment conversation starts.
Develop We build your financial roadmap and tailored Investment Policy Statement.
Your Investment Policy Statement is written for your mandate — return objectives, risk limits, liquidity needs, and constraints — and becomes the governing document your portfolio is managed against.
Solutions We present an integrated wealth strategy for discussion and refinement.
A globally diversified portfolio proposal — internal Viewpoint pools, curated third-party vehicles, and direct holdings — integrated with planning across tax, insurance, and estate. Nothing proceeds until it reflects you.
Onboarding We coordinate account setup and implement agreed recommendations.
Our administrative team handles transfers, account opening, and documentation end-to-end, keeping you informed at every step — designed to make the transition effortless.
Execution We monitor progress, adapt to life changes, and manage your portfolio proactively.
Ongoing systematic management, custom reporting, and regular reviews. As your circumstances evolve, your Investment Policy Statement and portfolio evolve with them.
Stewardship framework
A custom allocation model, built with you
We work with each family to build a custom allocation across four layers — balancing return, risk, illiquidity, and complexity:
- Lower-volatility investmentsCash, stocks, and bonds: low-cost, liquid, low-risk, globally diversified.
- Moderate-volatility investmentsEnhance returns of stocks and bonds, with moderate correlation.
- Diversifying investmentsAlternatives, private credit, commodities — non-correlated to stock markets.
- Illiquid assetsPrivate equity, real estate, operating companies.
Guiding principles
What clients can expect
Our priority is to understand the family behind the wealth, and to build a customized, tailored solution for each family and foundation, meeting their unique needs.
Garry McCulloch · Founding Partner, Viewpoint Private Wealth
Put investors' interests first
We get to know you and your family, not just your investments — your evolving needs, goals, and priorities — to build a lasting relationship based on trust and transparency.
Deliver a high-touch experience
A high-touch client experience that is personalized, seamless, and transparent. Our mission is that you feel valued, respected, and heard.
Avoid unnecessary fees & costs
Small fees erode a large portion of returns over time. We build low-cost, customized portfolios based on your goals and circumstances.
Minimize investment bias
Our investment philosophy is quantitatively driven, reducing the emotional and cognitive biases that investors and managers alike face.
A customized Investment Policy Statement
Every client mandate is governed by an IPS written for it — return objectives, risk limits, liquidity needs, and constraints.
Open-architecture, institutional process
Internal Viewpoint pools, a curated shelf of third-party vehicles, and direct investments — portfolios diversified by asset class, geography, and factor exposure.
Technology-forward
Our in-house engineering team has built a client platform that emphasizes transparency and education.
High-quality custom reporting
Clear, customized reporting on your complete financial picture — not just the accounts we manage.
Invest alongside our clients
Our founding family, partners, and team have their own capital invested alongside yours — on equal terms.
Benefits to clients
Why families choose Viewpoint
- Family-office-style wealth management, financial planning, and investment process
- Alignment with our founding family and other family-office investors
- A scientific approach to wealth management
- Highly custom, tailored service
- A larger, sophisticated investment team geared towards better client portfolios
- Higher-quality, proprietary technology for client transparency and education
See the process from the inside
Tell us a little about your situation and a member of our team will be in touch.
Start a conversation →