Viewpoint Group is a Calgary-based, family-founded ecosystem that brings together a family
office, an investment management firm (Viewpoint Investment Partners), wealth management firm
(Viewpoint Private Wealth), the insurance arm (Viewpoint Planning Solutions), and a private
charitable foundation (Viewpoint Foundation).
Founded by Mac and Rob Van Wielingen, Viewpoint combines advanced data science, quantitative
finance, and timeless investment principles with a deep commitment to stewardship, innovation,
and social impact.
As trusted custodians, we oversee capital responsibly and productively, serving both our
clients and the long-term interests of society. Our evidence-based, research-led approach
emphasizes risk allocation over capital allocation, enabling us to deliver diversified,
systematic strategies that are transparent, liquid, and aligned with investors. This philosophy
is designed to reduce the impact of market downturns while seeking to capture what we believe is
a diversification premium, in pursuit of strong long-term outcomes.
Our entrepreneurial culture and independence—being family and employee owned—ensure strong
alignment with investors, with founders investing alongside clients. We serve a broad range of
institutions, family offices, and high-net-worth investors, while also supporting the founder’s
family in their philanthropic engagement through Viewpoint Foundation.
At our core, we value authenticity, curiosity, and intellectual humility. We are
principle-driven, long-term oriented, and committed to professionalism and excellence in
everything we do. We strive to create a positive, engaging environment where our team is
empowered, motivated, and collaborative. Through leading-edge research, disciplined innovation,
and an unwavering commitment to service, Viewpoint seeks not only to build wealth for our
clients but also to contribute positively to our community and industry.
What we stand for
Our values
Just as our investment strategies are built to withstand and adapt to market uncertainty, our core values — authenticity, intellectual humility, and trust — are what enable Viewpoint to thrive over the long term.
Rob Van Wielingen · President & CEO
Alignment
Both our founding family and partners have their own capital invested alongside yours, on equal terms. We put investor interests at the forefront and avoid unnecessary fees and costs.
Humility
Our roots as an independent, single-family office have allowed us to cultivate a non-hierarchical culture of intellectual honesty, humility, trust, and integrity, where the best ideas can flourish.
Curiosity
We are driven by a passion for innovation and a research-forward approach — combining time-tested principles with a learning mindset and a commitment to continuous improvement.
Evidence-based practice
Our strategies are transparent, rules-based, and designed to reduce behavioural bias. We forgo forecasts for facts.
Viewpoint ecosystem
Explore the Viewpoint ecosystem
Viewpoint Investment Partners
Viewpoint Investment Partners was founded by Mac and Rob Van Wielingen as an extension of Viewpoint Group, the Van Wielingen family office. Opened to outside investors in 2016, we were built with a long-term vision: to preserve and grow wealth across generations through disciplined, evidence-based investing.
We combine the sophistication of an institutional investment platform with the alignment and personal commitment of a family-founded firm. At the heart of the firm is a culture of curiosity, humility, innovation, and a genuine partnership with clients, and our systematic, multi-asset strategies bring together advanced quantitative research, innovative portfolio engineering, and proven investment principles to pursue strong risk-adjusted returns. This disciplined, rules-based approach is designed to reduce behavioural bias, strengthen diversification, and identify opportunities that traditional investment methods may overlook.
As Viewpoint’s majority owner, the Van Wielingen family invests its own capital alongside clients in the firm’s strategies. This shared commitment reinforces the principles that guide our work, which is putting investors’ interests first, maintaining a long-term perspective, and avoiding unnecessary fees and costs.
Since opening to outside investors, we have grown steadily through a highly repeatable and scalable investment process, robust technological infrastructure, and research-driven approach. We continue to challenge convention and pursue excellence in everything we do, and work each day to earn the privilege of being a trusted steward of our clients’ capital.
Viewpoint Private Wealth
Viewpoint Private Wealth is our dedicated wealth management division, serving families, entrepreneurs, and professionals who value a thoughtful, research-driven approach to preserving and growing their wealth.
Built on the same disciplined investment philosophy that guides Viewpoint Investment Partners, we bring systematic investment processes, proprietary technology, and in-house investment, research, and data-science capabilities directly to private clients. We integrate long-term investment management, financial planning, and philanthropic strategy within a transparent and cohesive framework delivered through a highly personalized, high-touch experience.
Our advisory teams take the time to understand each client’s goals, values, and intergenerational priorities. Every portfolio is managed with care, informed by evidence-based research from Viewpoint Investment Partners, and supported by the operational expertise of the Viewpoint Family Office.
By combining data-driven insight with personal connection and purpose-aligned planning, Viewpoint Private Wealth helps clients navigate complexity with confidence and build lasting financial well-being.
Viewpoint Planning Solutions
Viewpoint Planning Solutions is the insurance arm of Viewpoint, created to deliver integrated insurance, estate, and planning solutions for our clients. It enables us to evaluate, implement, administer, and service insurance needs as part of a broader financial strategy. By combining insurance expertise with Viewpoint’s investment management, private wealth, and advisory capabilities, Viewpoint Planning Solutions strengthens our full-service ecosystem and helps clients protect, preserve, and transfer wealth with confidence.
Viewpoint Foundation
Viewpoint Foundation is a private family foundation committed to creating meaningful, measurable impact in the communities we serve.
Our mission is threefold:
To educate the public about ethical leadership by supporting organizations, initiatives, and research that inspire responsible decision-making and principled action.
To advance mental health innovation by implementing, scaling, and supporting community-based interventions that enhance access to compassionate, competent care.
To empower and uplift communities by funding initiatives that foster growth, resilience, and well-being.
Since its inception, Viewpoint Foundation has distributed more than $25 million to registered Canadian charities.
