About Us

The Viewpoint difference

Where data decides

At Viewpoint, we’re driven by a passion for innovation and a commitment to delivering superior outcomes for our investors. As a family-founded investment management firm, we understand the importance of preserving and growing wealth for generations to come. That’s why we leverage the best investment minds and cutting-edge technology to engineer investment strategies that capture the full potential of market diversification.

Image of perspective looking upward between two glass skyscrapers in downtown Calgary.
About Viewpoint

Our data-driven story


Viewpoint Investment Partners founded

20% of AUM

is founder capital

21 markets

Investing across 21 major global markets


of team members hold advanced degrees

Why Viewpoint

Investor-focused, investor-led

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Levered diversification for higher returns

According to conventional wisdom, higher concentration risk is a prerequisite for higher returns. We’ve found a better solution. Our strategies enhance portfolio diversification without sacrificing performance.

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Low-cost and liquid

We combine the low fees and high liquidity of systematic investing with the benefits of active asset allocation, risk allocation frameworks, and dynamic leverage.

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Risk aware

We design investment solutions for consistent performance across economic cycles through focused risk management rather than capital allocation or return assumptions.

Evidence-based, not forecasting

Evidence-based, not forecasting

Developed by our in-house research and investment teams using analytical and machine learning models, our strategies are entirely transparent and rules-based. We forgo forecasts for facts.



We understand the importance of aligning our interests with those of our investors. That’s why both our founding family and partners have their own capital invested alongside yours, on equal terms.

Active where it counts

Active where it counts

Many investment professionals primarily focus on choosing the right companies to invest in. We believe the key to success lies in identifying the right market, adapting to market conditions, and deploying the right amount of leverage. This is where we’re truly active and make a difference.

The genesis of Viewpoint

Disrupting the investment landscape for the future

Mac and Rob Van Wielingen dared to shake up the investment industry by founding a revolutionary private asset management firm. With a bold vision to merge advanced data science and proven investment principles, they sought to create a platform that puts unbiased decision-making at its core, offering a smarter solution for portfolio construction for individuals, institutions, and family offices.

Bridge leading into downtown Calgary with office buildings and Calgary skyline at sunset.
Portrait of Mac and Rob Van Wielingen standing together at the Viewpoint offices.

The Van Wielingens saw an opportunity in the marketplace for an asset management firm like Viewpoint.
We lead with innovation, are unencumbered by investment bias, put investor interests at the forefront, place high value on unrivalled service, invest alongside our clients, and avoid unnecessary fees and costs.

Since launching Viewpoint in 2016, the firm has grown steadily, defined by a highly repeatable, scalable process, technological infrastructure, and research-forward approach. Today, we continue to innovate, push boundaries, and strive for excellence in everything we do to earn the right to be trusted stewards of our clients’ capital.